![]() That gives backers time to reply, and it’s close enough to when they actually receive the package that they will be able to name the best possible address. I would recommend sending it about 10-14 days before you will ship all the packages (in our case, that would be 10-14 before we need to upload shipping orders to various Amazon fulfillment centers). Timing: The timing of this message is key. This will be one of the most important messages you ever send your backers, so you should send it both by e-mail ( I recommend MailChimp) and by Kickstarter update to try to reach as many people as possible. However, before you ship, you need to send out a formal request to all backers to give them one final chance to send you an address update. For example, I’ve received about 200 address change e-mails in the last 4 months. Hopefully during that time you’ve maintained communication with backers, giving them ample opportunities and channels to send you address updates. Thus some backers will have different addresses by the time you ship. If you’re sending pallets of product directly from your manufacturer to different fulfillment centers worldwide like we do, you need to send out your backer survey well before you complete production, meaning that months will pass between that survey and when you actually ship individual games to backers. As I discuss on the Kickstarter Lesson about the backer survey, the timing of your survey depends on your shipping methods.
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